Available immediately — permanent, fixed-term or freelance

Amine Krefa

Senior Product Designer / Lead UX-UI — design systems, user research & complex products

A portfolio of complex digital products: public services, education and business-management software. Eight years building design systems that hold up at scale, running user research end to end, and measuring what I ship.

Portrait of Amine Krefa, Senior Product Designer.
Based in
Palaiseau (91), Greater Paris — hybrid or fully remote
Availability
Immediate — permanent, fixed-term or freelance
Industries
Public sector, B2B SaaS, finance, industry, education

48 86

SUS score across 3 iterations

Usability

+41 pts

Completion of the student guidance assessment, from 38% to 79%

Conversion

−73 %

Time needed to spot struggling students

Efficiency

100 %

Applicable RGAA criteria met across 7 audited screens

Accessibility

Measured outcomes on the most recent product shipped — ONISEP, the Avenir(s) national platform

Organisations I have designed for

Avenir(s) — ONISEP national programmeEBP InformatiqueInetumDassault Systèmes

Case studies

Three complex products, one design method

A government platform, a nationwide education module and a B2B business-management suite. Every time: framing, field research, design system, then measurement.

Preview of the Avenir(s) platform student space.
ONISEP · Avenir(s) national programme

Avenir(s) national career-guidance platform

Designing the foundation of a public-service platform used by students, teachers and school psychologists: information architecture, a DSFR-based design system and accessibility compliance with no shortcuts.

  • DSFR
  • RGAA / WCAG
  • Design system
  • Mixed-methods research
  • Figma
Preview of the upper-secondary module on desktop and mobile.
ONISEP · Avenir(s) national programme

Upper-secondary module — supporting students' guidance

Helping upper-secondary students build their guidance path rather than merely browse information, and giving form teachers a class view that finally replaces the parallel spreadsheet.

  • Field research
  • Student journey
  • Teacher dashboard
  • Usability testing
Preview of the EBP software dashboard.
EBP Informatique · B2B Web & Desktop

EBP — accounting and business-management software ecosystem

Rebuilding a data-saturated software ecosystem for expert users, and keeping it coherent over time with a multi-platform design system consumed by several teams.

  • Data-heavy interfaces
  • Design system
  • Card sorting
  • Material & Ant Design

Approach

A method built for difficult products

The products I work on come with hard constraints: regulation, captive audiences, dense data, multiple teams. Here is how I work.

01

Framing & discovery

I start with the problem, not the screen. Leading discovery with Product Owners, running framing workshops with stakeholders, and aligning business objectives with what actually happens in the field.

02

Mixed-methods research

Semi-structured interviews and contextual inquiry to understand; stratified surveys and support-ticket analysis to size the problem. Qualitative explains, quantitative arbitrates.

03

Design systems & standards

Tokens aligned with front-end variables, component libraries, documented patterns. DSFR for government, Material and Ant Design in B2B. RGAA / WCAG accessibility is built into the foundations, not bolted on afterwards.

04

Measurement & compliance

SUS scores, completion rates, task time, accessibility audits. A design that cannot be measured cannot be defended — neither to a steering committee nor to an engineering team.

AI in my practice

I use LLMs where they save time without diluting the decision: coding and clustering user verbatims, generating realistic datasets and edge cases inside mockups, assisting component documentation and the Figma ↔ repository token mapping. Design judgement stays human.

Experience

Eight years on products people don't choose to use

Public services, business-management software, government, industry and in-vehicle systems. Contexts where users have no alternative — which is precisely why usability counts double.

  1. August 2022 – February 2026Greater Paris, France

    Senior Product Designer

    ONISEP — Avenir(s) programme

    National digital career-guidance platform — students, teachers and careers counsellors.

    • Measured impact: SUS score raised from 48 to 86/100 over 3 iterations, completion of the student guidance assessment up from 38% to 79%, and time needed to spot struggling students cut by 73%.
    • Large-scale mixed-methods research: 15 semi-structured interviews across 3 regional education authorities, 1,200 survey responses (±2.8% margin of error at 95%), 6 contextual-inquiry observations.
    • High-fidelity prototypes in Figma applying the French State Design System (DSFR) strictly, with 100% of applicable RGAA criteria met across the 7 screens audited.
  2. March 2021 – March 2022Rambouillet, France

    Product Designer (mid-senior)

    EBP Informatique

    Accounting, business-management and finance software vendor — B2B, Web & Desktop.

    • Designed and maintained a multi-platform design system in Figma (Material Design and Ant Design standards), consumed by several teams.
    • Full research protocol: 12 in-depth 60-minute interviews, 5 contextual immersions inside accounting firms, 9 card-sorting sessions, and 18 months of support tickets analysed.
    • Redesigned data-saturated financial-management screens for expert users, from framing to handoff.
  3. July 2019 – January 2021Paris, France

    UX/UI Design Consultant (via Inetum)

    French Ministry of Justice

    Family-law case-management application — government environment.

    • Led the complete redesign of a business-critical web application in Adobe XD, on emotionally sensitive cases (divorce, child custody).
    • Translated dense legal procedures into intuitive journeys for case officers and citizens.
    • Strategic readouts to Ministry governance bodies, including non-designer decision-makers.
  4. July 2017 – July 2019Guyancourt, France

    UX Designer (HMI Specialist)

    Renault Group

    Design Department — in-vehicle embedded interfaces.

    • Redesigned instrument-cluster interfaces (Y0 & Cluster) under road-safety constraints.
    • Advanced prototyping in Axure RP Pro with JavaScript/HTML/CSS to simulate upcoming driving modes.
    • Agile user-testing cycle every 2 to 3 weeks.
  5. February 2016 – August 2016Vélizy, France

    UX Designer

    Dassault Systèmes (Delmia R&D)

    Industrial web application — end clients Renault & BMW.

    • Designed a web application for large-scale automotive part grouping.
    • User research and benchmarking at industrial data volumes, interactive prototyping in Axure.
  6. 2012 – 2015France & Morocco

    Early career

    Trois Primes · AKWAS Creation · OPTMIZCOM · SYNCHRONISM

    HealthTech, agencies and studios — UI, visual identity and front-end integration.

    • iOS/iPad interfaces for ophthalmology practitioners, following Apple's Human Interface Guidelines.
    • Web interfaces on the 960 grid system, Print & Web visual identities, slicing and integration.

Skills & tools

What I practise day to day

Product & UX Design

  • Product Design
  • UX Design
  • UI Design
  • Design leadership
  • End-to-end design ownership
  • Discovery & framing
  • Information architecture
  • User flows
  • Interaction design
  • Wireframing
  • High-fidelity prototyping
  • Data-heavy interfaces
  • Responsive & mobile
  • HMI

Design systems & standards

  • Design system creation & governance
  • Design tokens
  • Component libraries
  • Reusable patterns
  • Systems thinking
  • DSFR
  • Material Design
  • Ant Design
  • RGAA
  • WCAG
  • Digital accessibility

UX Research

  • Semi-structured interviews
  • Usability testing
  • Stratified surveys
  • Contextual inquiry
  • Card sorting
  • Affinity mapping
  • Support-ticket analysis
  • SUS scoring
  • Benchmarking
  • Participant recruitment

Tools

  • Figma (expert)
  • Adobe XD
  • Axure RP Pro
  • Sketch
  • InVision
  • Balsamiq
  • Illustrator
  • Photoshop
  • InDesign
  • After Effects
  • Notion
  • Jira

Methods & collaboration

  • Agile / Scrum
  • Design Thinking
  • Design Sprint
  • Workshop facilitation
  • Design reviews
  • Developer handoff
  • Specs & user stories
  • Compliance QA
  • Stakeholder management
  • HTML/CSS (working knowledge)

Education & languages

  • MSc UX Design — UTC, France, 2017
  • BSc Graphic Design — UT Casablanca, 2014
  • HND Multimedia — Rabat, 2012
  • French (native)
  • Arabic (native)
  • English (advanced)
  • German (basic)

Contact

A role, a mission, or a product that needs rebuilding?

I reply within 48 hours. Tell me the context, the product and the deadline — I will tell you honestly whether I am the right person.

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